الكتب الالكترونية

عدد الكتب: 1 - 8 /8
978-0-306-48690-6
Dialogue as a Means of Collective Communication

In the book, readers are introduced to five sections: Section I examines the historical and cultural perspectives of conversation. ...

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978-1-4020-5320-7
Interpretation, Law and the Construction of Meaning

Given the relative indeterminacy of law, it is no surprise that the problem of interpretation has always been one of the ...

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978-3-8350-9599-1
Managing Corporate Brands

Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate ...

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978-3-030-81337-6
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

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9781003178248
Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands / Wioleta Kucharska

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute ...

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9780367077655
Public Relations, Branding and Authenticity : Brand Communications in the Digital Age / Sian Rees

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...

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9780367476632
The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz

The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...

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1119226473
Visual Communication: Insights and Strategies / Janis Teruggi Page, Margaret Duffy

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers This ...

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عدد الكتب: 1 - 8 /8